Dove Invisible Dry Launch Activation

About This Project

To launch Dove Invisible Dry, Liberty designed and implemented an original action at McΑrthurGlen Designer Outlet. Inspired by the innovation of the product, proven to leave no white marks on 100 colors of clothing, with an impressive wardrobe of 100 colorful pashminas as a sample and the guidance of a color-expert, the action offered the female public color-matching advice in clothes and make-up, lending unexpectedly color to their everyday stroll for shopping! In three days, we handed out 20,000 Dove samples and shared moments and ideas with countless women.

Consumer Events