Diageo Belvedere Single Estate Rye Launch

Two new ideas that are there to praise the value of terroir, were presented to journalists and entrepreneurs in Athens and Thessalonica. Having created an impressive pop-up setting in Metallourgio and Aigli Yeni Hammam respectively, through an imposing audiovisual installation, Liberty toured guests around the secrets of Belvedere Smogóry Forest & Belvedere Lake Bartężek. Images and sounds carried guests to lake Bartężek and Smogóry forest in Poland, where products are manufactured, introducing them to the concept and the value of terroir.