Ben & Jerry’s Scoop Tour

For Ben & Jerry’s, Liberty created from 2012 to 2014 a delightful summer scoop tour that travelled the legendary ice-cream to 29 cities all over Greece, from Alexandroupolis to Crete. In squares, main streets, universities, malls, beaches, we offered 50,000 ice-creams in 34 days. Most of all, we offered more than 50,000 smiles full of peace, love & ice cream. Ben & Jerry’s Scoop Tour was also complemented by a dynamic program on facebook & twitter that through a virtual travel experience, the public could follow the scoop tour from one city to another.