Alfa Pastry Pitatakia On Tour

About This Project

For Pitatakia, which came into our lives as “unbelievable,” Liberty conceived and implemented something that was equally unbelievable: on a truck, in 10 days, at 20 spots in Athens, we handed out sample products to 24,060 people eager to try them, spreading the flavorful experience of this new product instantly from one edge of the city to the other and making Pitatakia literally “news” that travelled from mouth to mouth!

Consumer Events